Brand & Creative Designer with 10+ years’ experience working with international brands across beauty, lifestyle and corporate sectors.
Supported the evolution of John Frieda’s visual identity by helping define how the refreshed brand system could be applied consistently across a wide range of communication touchpoints. Contributed to layout exploration, iconography, and design principles to build flexible guidelines that worked across digital campaigns, social media advertising, website experiences, and retail environments.
Created and delivered a wide range of digital and retail assets, including website content, eCommerce materials, retailer assets, social media formats, and promotional communications, ensuring the refreshed identity was consistently executed across all consumer touchpoints.
Supported Curel’s product launch event by creating branded collateral assets to enhance the consumer experience and reinforce the brand’s identity. Developed a range of event materials, including packaging boxes, drink menus, and supporting visual assets, ensuring a cohesive and premium brand presence throughout the event. Collaborated within the existing brand guidelines to translate Curel’s visual identity into an engaging physical experience for guests.
Created a wide range of retail and digital assets to support John Frieda’s presence across key retail channels, including Amazon, Boots, Superdrug, and Sephora. Developed branded content across eCommerce platforms, including product page assets, online banners, and promotional visuals, as well as in-store materials such as banners, roll-ups, and product displays. Ensured brand consistency across multiple consumer touchpoints while adapting creative solutions to suit different retail environments and customer experiences.
Collaborated on the creative exploration for a new Jergens USA product range designed for babies and children. Contributed to the development of the visual identity through logo exploration and the creation of multiple packaging concepts, exploring different creative territories to help shape the overall direction of the range. Supported the refinement of the selected concept, including illustration development and final packaging artwork, creating a playful yet premium identity aligned with the brand’s positioning.
Supported the UK marketing teams for Bioré and Curel by creating monthly social media content aligned with each brand’s visual identity and communication strategy. Developed engaging assets for social platforms, adapting creative concepts to showcase product benefits and connect with local audiences. Extended this work to the French and German markets by translating and localising content while maintaining brand consistency across different languages and cultural contexts.
