Developed the complete brand identity for BeOlea, a wellness brand specialising in CBD oils and skincare products. Created the logo, visual identity, and packaging design, establishing a refined and cohesive brand language that reflects the brand’s natural, premium positioning.
Extended the identity across digital touchpoints by designing website assets and social media content, ensuring consistency across the customer journey. Collaborated on photoshoots by guiding the visual direction and ensuring imagery aligned with the brand guidelines, product positioning, and overall aesthetic.