the face behind salted limon
Hi, I am Lisa, a Brand & Visual Designer
I help organisations translate business goals into memorable visual experiences.
My background combines agency, in-house and freelance experience, giving me a unique perspective on building brands from multiple sides of the business.
Since 2018, I’ve been helping businesses bring their ideas to life through thoughtful, strategic, and visually engaging design. With over 10 years of experience across print and digital design, I work with startups, small businesses, and established brands to create meaningful visual identities that connect with their audiences.
My expertise covers: Brand identity & logo design, Packaging design, Print design (brochures, magazines, flyers, business cards, and marketing materials), Social media content & digital, Marketing assets, Video editing & visual content creation, Digital and eCommerce design assets
I believe successful brands are built through consistency, curiosity and collaboration.
Some facts about me
Languages I speak
My first language is French, I am fluent in English and I can catch up some Spanish
I am international
I was born in Switzerland, from a Spanish mother and I grew up in France. I’ve moved to the UK in 2018 and then to Australia in 2025.
Software I use
I am proficient in Photoshop, Illustrator, InDesign, AfterEffects, Premiere Pro, Adobe Firefly, WordPress, Shopify, basic HTML/CSS, Figma, Canva, PowerPoint, Word, Excel,Meta Business Suite, Mailchimp, Klaviyo,Google Analytics
about me
What I value
- Honesty and trust
I live my life both personally and professionally with honesty. For me is essential to build long-term partnerships. It means I am transparent with my hourly rate and invoicing. I respect and value individuals in the way I communicate and work.
- Creativity and inspiration
I am a creative person, and I just love my job. I love being able to bring life into designs, to show with colours and imagery what words cannot say. I just see life through the lens of creativity. I am inspired by our beautiful planet, architecture, cities, music, and the work of all the wonderful gifted artists out there.
- Working for good
Since the moment I started freelancing, I reached out to charities to get involved and give my time and skills to a good cause. To me, work is not only about money, it is about using your skills to bring change in our world. I am currently volunteering for Kangourou Kit.
Apart from volunteering regularly, I am also giving 10% of my turnover to charities.
What I do
Logo & Branding Design
Stand out with a strong visual identity. I can design your logo to reflect your business and your key values. From the logo, the colour palet, to the fonts and the imagery, your brand identity should be unique, long-lasting and easily adaptable on print and digital assets.
Cosmetic Packaging Design
Over the years, I had the chance to work for cosmetics and wellness brands, such as John Frieda or EthicaCBD. I create unique packaging design, from the explore to the final artwork. I can make your product stand out on a shelf.
Web and Digital Design
Your online presence is vital to grow your business. I am experienced in designing high-quality web design on wordpress. I also design digital assets (banners or imagery) for your website, retailers (Amazon, Boots) or social media. And lastly, I can help with video editing.
Print & Editorial Design
I create high-quality print designs (brochure, leaflet, magazine, stationery, marketing collateral design). Let me do my magic to create valuable informational documents. I can also help with infographics, iconography and illustrations.
My background
I have started my freelance business, Salted Limon, in 2018 - after an expatriation to the UK.
I have been working mainly remotely with clients in Europe (United Kingdom, France, Germany), the United States, and even in Africa (Ghana, Congo).
I've been supporting start-ups that need a strong branding, web design and marketing material to launch and get visible. I've been involved with marketing teams in global companies, including Kao Group, that need regular support to keep growing. And I've been volunteering in charities, giving my time and graphic design experience for a good cause.
I grew up in France, where I studied Graphic Design, Management, and Communication in Montpellier and Lyon.
During my studies, I gained hands-on experience through a range of in-house design and communications roles, giving me a broad understanding of both the creative and strategic sides of the profession. I worked in a graphic design studio within a commercial printing company, where I developed a strong foundation in print production, and collaborated with marketing teams in two international organisations, supporting internal and external communication initiatives.
After graduating, I joined a construction company in France as an in-house Brand & Communications Designer, where I was responsible for developing the company's visual identity and managing communications across both print and digital channels.
2018 - Today / England
Freelance Graphic Designer, aka Salted Limon
I have started my freelance business, Salted Limon, in 2018 – after an expatriation to the UK.
I have been working mainly remotely with clients in Europe (United Kingdom, France, Germany), the United States, and even in Africa (Ghana, Congo).
I’ve been supporting start-ups that need a strong branding, web design and marketing material to launch and get visible. I’ve been involved with marketing teams in global companies that need regular support to keep growing. And I’ve been volunteering in charities, giving my time and graphic design experience for a good cause.
2012 - 2018 / France
In-house Graphic Designer in various companies (printer, international or local companies)
I grew up in France and studied graphic design, management & communication in Montpellier and then Lyon.
I’ve worked in France during these training years as an in-house graphic designer in different companies – to get a global view of what being a graphic designer and a communication assistant is like. For instance, I worked in a graphic design studio at a printer, and with marketing teams in two international companies.
After getting my diploma, I worked as an in-house graphic designer and communication officer in a construction business in France.