BeOlea – Brand Identity, Packaging & Art Direction
Developed the complete brand identity for BeOlea, a wellness brand specialising in CBD oils and skincare products. Created the logo, visual identity, and packaging design, establishing a refined and cohesive brand language that reflects the brand’s natural, premium positioning.
Extended the identity across digital touchpoints by designing website assets and social media content, ensuring consistency across the customer journey. Collaborated on photoshoots by guiding the visual direction and ensuring imagery aligned with the brand guidelines, product positioning, and overall aesthetic.
EthicaCBD – Brand Support, Packaging & International Expansion
Partnered with EthicaCBD, a UK-based wellness brand specialising in CBD oils, topicals, and skincare, supporting the brand’s growth and expansion into the French market. Worked on the ongoing development and adaptation of packaging, ensuring products remained consistent with the brand identity while meeting French market requirements.
Created a wide range of brand assets across print, digital, and experiential touchpoints, including brochures, leaflets, event materials, banners, flyers, promotional cards, magazine advertisements, and digital campaigns. Supported the French market launch by adapting website content and packaging copy, ensuring accurate translation and consistency with the brand’s tone of voice.
Collaborated closely with the brand to maintain a cohesive visual identity across UK and French audiences, balancing global consistency with local consumer expectations