logo brief

1. Brief

Everything starts with an introductory meeting where we discuss the details of your project. I ask you some questions about your company, what products or services you offer, who is your target, what is your vision and values. Having a strong communication strategy is very important at this stage so I can understand who you are as a business and where you want to go.

logo inspiration

2. Inspiration

I get inspired through other branding, imageries, photos, or colours in relation with your company environment and values. At this stage, I usually draw my first ideas on a piece of paper.

logo creative concepts

3. Creative Concepts

I start designing logo ideas organised in different creative concepts. In this step, I usually work in black and white. Then, I show you the first drafts and we share about what you like or don’t like, and what you would like to try. The idea here is to choose 2 or 3 logos to develop in the next step.

logo experimentation

4. Experimentations

Following your feedback, I keep experimenting with the selected logos by trying different shapes, colours, fonts. From these new propositions, you will then chose 1 logo to finalise.

final logo

5. Final Logo

The logo is finalised! I share it with you in different formats, according to your needs.

brand guidelines

6. Brand Guidelines

The brand guidelines explain the branding characteristics (logos, colors, fonts, symbols, shapes…). The main goal of this document is to assure visual consistency in every representation, creation, and media, no matter who is involved (graphic designer, printer, co-worker…).